Overview
This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features.
Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software. Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.
Curriculum
Module 1: Introduction to Google Analytics
Intro Definitions-Part 1
Intro Definitions-Part 2
How Google Analytics Works
Module 2: Fundamentals of Google Analytics
Build Analytics Infrastructure
Setting Up Conversion Data
Setting Up E-Commerce And Goal Tracking
Cross Domain Tracking
Input New Users
Examine Data Points
Module 3: Basics of Google Anayltics
Basic Features
Dashboard
Shortcuts
Adding A Dashboard
Sharing Reports
Alerts
Realtime Analytics
Standard Reports
Views
Module 4: Reports in Google Analytics
Acquisitions Intro
All Traffic Acquisitions
Acquisitions Overview
Acquisitions Channels
All Referrals
Campaign
Keywords
Social
Webmaster Tools
Module 5: Behavioral Reports
Behavioral Reports Intro
Dimensions
Content Drilldown
Landing Pages
Exit Pages
Event Flow Report
Working With Events
Site Search Report-Part 1
Site Search Report-Part 2
Site Search Report-Part 3
Site Search Report-Part 4
Behavior Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timing Adsense
Experiments
Inpage Analytics
Module 6: Audience
Audience Reports
Location Report
Language
Behavior
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Interests
Visitor Flow Chart
Module 7: Conversions
Intro To Module 7
Funnel Visualization
Goal Flow Report
Reverse Goal Path
Goal URLs
E-commerce Reports
Product Performance Reports
Transactions Report
Time To Purchase Report
Multi-Channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time Log And Path Length Report
Attribution Report And Model Comparison Tool
Conclusion
Logan –
Best course I have ever done!
Mthokozisi –
The course provided actionable strategies that I can implement immediately to improve my skills.
Abigail –
The course offered real-world examples that made the concepts relatable and easy to understand.
Noluthando –
Easy to learn and great content
Ayabonga –
The course was time-efficient, delivering the necessary knowledge without unnecessary fluff.
Wandile –
The course exceeded my expectations in terms of the quality and depth of the content.